Most of the people have already heard about TikTok and use it regularly, but did you ever think about the advantages of TikTok Ads? There are a few brands that are active in promoting their brands over TikTok.
About The App
TikTok is an app with almost about 800 million active users around the globe. It is an iOS and Android media app that can be used for creating and sharing short duration videos. The initial launch of the TikTok was in China in 2016.
Garnering 1.5 billion downloads, TikTok is entirely a new social media beast. It has surpassed the lines of Twitter, LinkedIn, Snapchat, and Pinterest, which is no small feat. TikTok reached the same popularity in 3 years, which took Instagram 6 years to reach.
This app lets you share 60 seconds of videos with people. There are various types of videos that can be created and shared in the app, like comedic shorts, duets, montages, etc. A US-based entrepreneur Mr. Gary Vaynerchuk said that TikTok provides a framework that makes it easier for people to create content, especially when they don’t know what else to do.
Many people are unaware of the benefits that TikTok marketing offers. There are many underlying advantages of TikTok Ads; let’s find out more about them!
- Good Audience Base To Target
TikTok gained outstanding popularity in a short span of time and became one of the most downloaded apps in a few years. As per the statistics, it has about 1 billion monthly active users, while the sources show about 500-800 million monthly active users. This audience is vast and can be used by businesses for marketing services and products.
- User Engagement Is More
It is due to the unique delivery of algorithms in TikTok that makes it easier to get higher engagement on your videos with minimal effort. The possibility of TikTok videos going viral even if you are new to it and have zero or fewer followers is great. There are many users, almost about 90% who use the app multiple times a day, making the engagement even higher. User engagement is a more significant advantage for marketing your business on TikTok. Buy tiktok likes service allows you to gain more followers for your business account.
- Advantage Of Localization
Localization is yet another advantage on TikTok, where you can find many creators coming from specific communities and locations. TikTok is a global app, works in more than 140 countries. Some businesses operate at multiple locations. They can easily create localized marketing campaigns in different languages for promotions.
- Local Creators
Many popular creators in TikTok have come from small cities and have over 10,000 followers. We can call these creators as micro-influencers on TikTok. These creators are mostly popular among their followers and localities. This is why small businesses that want to run marketing campaigns for specific locations can most probably find such local creators to collaborate easily with them.
- Using A Marketing Channel For Their Own Brand
Many businesses can also create their own branded marketing channel on TikTok. They can get the channel verified and use it to create useful branded videos, but they need to make sure to create qualitative content. Brands can also publish short marketing videos and promote their products using the TikTok brand partnership.
- Early Advantage Of TikTok Ads
After a recent launch of its advertising platform by TikTok, businesses can now advertise on the app just like any other social media apps. Now because TikTok Ads is new, a smaller number of brands are currently using it, and you have quite less competition. It gives you the best opportunity to get more engagement and reach on your ads. TikTok advertising is currently the best platform for a great reach for any new product launch.
In The End
After having read these significant advantages of TikTok Ads, it is well understood how useful it is for your business marketing. The number of TikTok users is increasing continuously. Many businesses have already started a hunt for their TikTok marketing partners. It’s most probably a good time to start TikTok Ads. The marketing at this phase of the app could be highly beneficial for your business.
Even when TikTok is new, it gives your brand the leverage it needs to hit your decided goals of the year.